Central Phitsanulok

Description

If you’re traveling through Northern Thailand and find yourself in Phitsanulok, you’ll likely hear locals and visitors alike mention Central Phitsanulok as a must-visit spot in town. Set along Singhawat Road in the heart of the city, this lifestyle shopping center isn’t just another mall; it’s a vivid blend of Phitsanulok’s heritage with sleek, modern touches. During my own stopover, what struck me first was that the exterior catches your eye with its creative interpretation of floating houses and Benjarong patterns—motifs that are distinctly Thai yet rarely seen in such settings.

Inside, there’s a bright, airy feeling, far removed from the cramped, confusing layouts I’ve often encountered elsewhere. The spaces are interspersed with local woven fabric designs—a nod to the skilled artistry of the province—woven right into the architecture and décor. Central Phitsanulok isn’t just popular for retail therapy; it’s a social hub where you’ll spot university students, families, and even monks picking up supplies or sharing a meal.

Beyond the major draw of the Robinson Department Store and chain retail giants, you’ll discover quirky kiosks selling northern Thai snacks, traditional crafts, and coffee shops showcasing local beans. It’s also a practical stop, whether you need to use a bank branch, play a few rounds at the arcade, or just sit and people-watch in the expansive food court. Even on busy weekends or major holidays, the place is easy to navigate, and the staff tend to be helpful without hovering.

Key Features

Local Culture Meets Contemporary Design: Decorative elements inspired by traditional floating houses and famous Benjarong porcelain patterns reflect the province’s unique identity while still feeling modern.
Diverse Retail Offerings: Includes Robinson Department Store, Tops Supermarket, Power Buy electronics, B2S bookstore, Supersports, a multiscreen cinema, and dozens of both Thai and international branded stores.
Food Court and Restaurants: From quick eats featuring classic Thai dishes to coffee shops with local beans, there are plenty of choices for every taste (and budget).
Entertainment Options: Kids and adults alike can enjoy the arcade, while the cinema is a pleasant escape on hot afternoons or rainy days.
Accessibility: Thoughtfully planned with wheelchair-accessible entrances and parking, making it easy for everyone to get around.
Ample, Free Parking: There’s no need to stress about finding a spot—parking is both plentiful and free, whether you use the lot or street spaces around the center.
LGBTQ+ Friendly Environment: The staff and vibe are friendly, creating a welcoming space for all travelers and locals.
Banking and Essential Services: Several banks and ATMs on-site, making errands or cash withdrawals quick and simple.
EV Charging Stations: The shopping center offers medium-power Type 2 (Mennekes) charging, although availability can vary, so checking ahead helps for EV drivers.
Consistent Cleanliness: Restrooms and public areas are regularly maintained, and hand sanitizer stations are scattered throughout the complex.

Best Time to Visit

Honestly, Central Phitsanulok is enjoyable year-round. The indoor nature of the mall makes it a welcome refuge from heat, rain, or even smoky season. I found weekday afternoons the calmest, offering a relaxed atmosphere and shorter queues at the food court and popular shops. If you’re in town during Thai festivals or holidays (such as Songkran in April or Loy Krathong in November), expect the mall to buzz with special displays, local music, and craft vendors. These times offer a fun peek into contemporary Thai celebrations, but if crowds aren’t your thing, mornings or late evenings tend to be quieter.

How to Get There

Located at 9 99 หมู่ที่ 5 Singhawat Rd, Phlai Chumphon in the Muang district of Phitsanulok, Central Phitsanulok is very conveniently situated—only a short drive (or tuk tuk ride) from the Phitsanulok railway and bus stations. If you’re staying in the city center, you can get there in 10-15 minutes, depending on traffic.

I personally found it easy to reach via local songthaews (shared red trucks) marked for ‘Central’ or by using one of the ride-hailing apps, which have become increasingly common in town. Ample signage along main roads makes it nearly impossible to miss. For those driving, the free parking is a real bonus, especially compared to the busy street parking situations in other Thai cities.

If you’re cycling or just enjoy walking, you’ll find pedestrian paths leading right up to the entrance, with plenty of shady spots along Singhawat Road. For EV drivers, there are charging stations on-site (Type 2/Mennekes), but I’d recommend checking their availability before arrival, as they do get used regularly.

Tips for Visiting

Explore Beyond the Big Brands: While international brands might be familiar, don’t miss the smaller stalls selling handmade Phitsanulok fabrics or snacks unique to the region.
Sample the Local Dishes: The food court has solid options for classic Thai comfort food—try the khao soi noodles if you spot them, or northern sausage with sticky rice. Grab a local-style iced coffee for an afternoon boost; Phitsanulok beans taste distinctly different from those in the south.
Plan Your Visit During Festival Dates: If possible, check ahead for special market events or cultural showcases. During the “Phitsanulok Market” theme days, pop-up stands feature regional crafts, sweets, and even DIY workshops.
Accessibility and Facilities: For travelers with mobility needs, everything from ramps to lifts and designated parking spaces is readily available. Restrooms are exceptionally well-maintained by Thai standards.
Family Friendly: The arcade and multiplex cinema keep kids entertained if the weather outside isn’t great. There’s also a comfortable play area set aside for younger children.
Take Advantage of Free Parking: This might sound simple, but if you’ve ever navigated parking in Thai cities, you’ll appreciate how stress-free and convenient this is at Central Phitsanulok.
Banking and Currency Exchange: With several major Thai banks on site, exchanging currency or withdrawing cash is hassle-free. This came in handy more than once during my visit.
Wi-Fi and Connectivity: Free Wi-Fi is offered throughout the mall, making it a good spot to catch up on travel planning or send updates home (my own mobile signal was patchy elsewhere in the city).
Visit in the Mid-Afternoon: If you’re traveling during Thailand’s hottest months (March to May), the mall is a cool respite and a great place to recharge before heading out for evening temple or river walks.
Check Power Buy for Tech Needs: Lost a charger or need an adapter? The Power Buy outlet stocks a useful range of electronics and accessories, and the staff are knowledgeable if you need help navigating local power standards.

Overall, Central Phitsanulok is far more than a retail space—it’s a community hub that manages to combine practical convenience with intriguing design and local culture. I always leave with a few extra snacks in my backpack, a better sense of Phitsanulok’s unique identity, and plenty of stories to share.